You Can Find Placements Inside Google Ads Interface So how do you find all of these placements? There are a few different ways to do so:ġ.

If they’re doing great, make sure you’ve done everything you can to target similar videos. If certain placements aren’t working well, shut them off. Basically, you should add as many relevant placements as you can find and then watch to see what works and what doesn’t. YouTube Ads placement targeting works amazingly well because of how specific you can get on certain subject matters. To counteract this, if you add all of the individual videos within a channel, you’ll be able to see specific performance results of each video placement. Because certain videos in channels perform better or worse than others, outlier videos may skew the data. If you’re targeting just a channel, you’re only going to see the data for that specific channel. I figured this out by accidentally doing it but then realized that I was actually getting more traffic compared to simply targeting the channels. While this may seem like overkill, there are a couple of good reasons for it:

If there is a specific channel you want to target, you should add all of the individual video placements from that channel to the targeting. While you should definitely be doing this, I recommend taking it even a step further… Add Individual Video Placements From That Channel To The Targeting

Your ad will then be eligible to run all of the videos on that channel. If there’s a channel on a subject matter that’s related to what you’re selling, you can add that channel to your placement targeting. These are also prime videos to be targeting because if what you’re selling related to what they’re watching, you’re catching people in a very receptive state.

They will click to watch some of the top videos in the search results, and if your product or service solves the same issue of the video that someone clicked to watch, it’s a perfect fit – prime targeting.īeyond that, if someone is starting to watch videos on a particular subject, they’ll get more videos recommended to them related to that subject. People end up watching videos on YouTube either by subscribing to channels that they’re interested in or by specifically searching for something.

Link youtube channel to google ads