That’s the kind of value that companies the size of Apple can afford to offer, and it’s tough for a relatively small business like Spotify to beat. For $5 more, they can get all that for up to six people with an extra 150GB of cloud storage.

For $5 less than the mooted price here, users can sign up for Apple One, giving them Apple Music, Apple Arcade, Apple TV Plus and 50GB of iCloud storage. This survey suggests that Spotify is re-examining whether it can still be used to squeeze a bit more money out of subscribers, but the company will certainly have its work cut out. Some believe that’s the reason why Spotify HiFi has been put on the back burner: if it couldn’t be a driver of additional revenue, then it was no longer seen as a priority for the company. Bluntly, any price rise might be too much for plenty of music fans.īoth Apple Music and Amazon’s Music Unlimited surprised the world by adding lossless audio to their subscription packages at no extra cost.

Capturing the mood of most, Listen_to_Psybient responded (opens in new tab): “If it were $15/month I would be interested but double the price of premium seems too steep.”īut these are the biggest Spotify fans in a dedicated subreddit and may not be entirely representative. The magic number appears to be $15, if the replies on Reddit are anything to go by. While this Redditor got $19.99, maybe others got $14.99 or $24.99?

It’s entirely possible that Spotify is doing what lots of companies do - and listing different prices to different people across multiple surveys to try and get a handle on the average amount subscribers would be willing to pay.

Spotify hi fi reddit